now, out front there are pictures of steve jobs who started tesla motors. this is unconventional school that teach them how to succeed in the real business world. it's founder tim draper who investments include hot mail, skype and tesla, now he is spending million of own money starting the school. >> what i wanted to do was create a school of type that encouraged people to step out there and become heroes. to stick their neck out. as we say in the credo to sail again until they succeed. >> it's not open yet but they held a pilot program for some 40 students this summer. >> my brand and network and reputation are paramount. >> each mornings starts out with super hero. >> i will treat people well. i will make short term sacrifices. >> students sit on beanbags. there is yoga and go-carts and painting and urban and survival classes. it teach them how to take on challenges. >> few people will succeed and many people will fail at. our goal really is for them to understand what it is like to fail. to move on. >> students have to apply for the program at tuition fo